Jockey revolutionised men’s underwear in 1934 when they created the world’s first brief and was later improved in 1935 with the addition of
the Y-Front® fly design. An engaging die cut swing tag was developed to capture the products exclusive Y-Front® making it more appealing to a younger, broader market. Jockey also introduced a performance range for the sporting man. The packaging design introduced electric blue
tones within the imagery and highlights the stylish components of the product.