Project description

We created a supporting graphic that represents seven of Australia’s best-known underwear and hosiery brands: Berlei, Bonds, Holeproof, Jockey, Razzamatazz, Rio and Voodoo. We were asked to find a way to bring the brand to life inside the company’s head office. We produced a sculpture representing a cotton thread which was positioned in the foyer against a stylish, photographic montage of body images. This striking piece greets visitors and guides them to the reception and waiting area where visitors are presented with a 3-dimensional wall representing all of the brands.