Project description

Packaging design for a new own-brand range of products. The GVA product range is positioned as the entry point of every category allowing The Good Guys to attract consumers into store based on their value proposition everyday, affordable prices.

The colour palette uses bright orange alongside purple, teal and white. The photography emphasises practicality and simplicity and the illustrative, visual approach is fun, engaging and aimed at the younger target market. Illustration by Nathan Nankervis.